The Disruptors Series: Supertails – Revolutionizing Pet Care in India

As part of Concepts and Careers’ The Disruptors series, we turn our spotlight on Supertails, an innovative startup transforming the pet care industry in India. Founded with a mission to deliver top-quality pet products, veterinary consultations, and expert advice, Supertails is addressing the booming demand for organized, reliable, and comprehensive pet care services in a country where pet ownership is rapidly rising.

About Supertails

Launched in 2021, Supertails offers a unique blend of e-commerce and telehealth, providing pet owners with high-quality pet supplies, food, and access to certified veterinary professionals online. Supertails stands out by focusing on both the product and service aspects of pet care, creating a single platform where pet owners can access everything they need for their pets’ health and happiness. From diet and grooming to regular vet consultations, Supertails has created an ecosystem that prioritizes pets’ well-being, addressing issues like the scarcity of reliable veterinary care and high-quality pet products across India.

Meet the Co-Founders

Supertails was co-founded by experienced leaders from successful Indian startups, each bringing a unique blend of expertise and passion for pets:

1. Vineet Khanna – A strategist with a background in growth, Vineet previously held leadership roles at companies like Flipkart and Uber Eats. His vision is to build a comprehensive and accessible pet-care ecosystem, addressing the significant gap in organized pet-care resources across India.
2. Varun Sadana – With extensive experience in startup development, Varun co-founded Licious, India’s leading meat and seafood brand. At Supertails, he aims to instill the same dedication to quality and customer trust, meticulously curating a range of pet products through stringent vetting processes.
3. Aman Tekriwal – Focused on creating scalable, high-impact solutions, Aman brings his own entrepreneurial acumen to Supertails. His approach is rooted in delivering reliable and empathetic pet care, ensuring that Supertails not only meets convenience needs but also embodies a commitment to animal welfare.

Why Supertails is a Disruptor

In a country where pet ownership has grown by 20% year-over-year, Supertails fills a significant gap. While urban pet owners now have a wider selection of premium products and convenient services, pet care in smaller cities is still catching up. Supertails aims to bridge this divide through its digital platform, making expert pet care accessible across regions. Their telehealth service provides pet owners with instant access to certified veterinarians, reducing travel time, stress, and costs for pet owners in remote areas.

Supertails has also introduced a high standard in product quality. Their selection process involves rigorous testing and quality checks, ensuring that pet owners have access to the best and safest products for their pets.

The Future of Pet Care with Supertails

Supertails has already secured significant funding and built a dedicated customer base across India. As they continue to grow, their focus remains on expanding their product offerings, improving telehealth services, and reaching a broader audience. The co-founders envision Supertails as more than a pet care platform—they see it as a community of pet lovers, where reliable information, products, and services are all readily available.

In a world where consumers are prioritizing quality and convenience, Supertails embodies the qualities of a true disruptor. The startup’s innovative approach is reshaping the pet care landscape in India, setting a new standard for others to follow.

Join the Disruption

At Concepts and Careers, we believe in recognizing and supporting trailblazers like Supertails. As part of The Disruptors series, we invite you to follow along and be inspired by these stories of innovation. If you know of a startup, project, or entrepreneur who is making a groundbreaking impact in their industry, nominate them by reaching out at [email protected].