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The Disruptor Series: Sharpsell.ai – Reinventing Sales Enablement with AI-Powered Playbooks 🔍
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🚀 From Ground Reality to AI-First Sales Transformation
Founded in Mumbai in 2022 by Hanuman Kamma and Arun Subramanian, Sharpsell.ai was born out of on-field firsthand experience. The founders spent over 1,000 hours shadowing field sales teams across industries—from financial services to consumer durables—to understand real sales challenges and design solutions that work in real-time. From this research emerged a Sales Playbook Automation Platform that blends live support, just-in-time content, coaching, and analytics into one seamless experience.
🧠 Product Strategy: Smart Sales Tools, Not Static Content
Sharpsell.ai addresses critical gaps in traditional sales enablement by offering:
- Real-time coaching & role-play simulations powered by AI
- Automated, personalized sales pitches and objection-handling battlecards
- Dynamic product illustrators that reduce presentation creation time from hours to minutes
- Tight integration with CRM and LMS systems for seamless enterprise use
This approach empowers frontline teams to replicate winning behaviours and scale seller performance consistently—critical for organizations with large field forces and high-compliance environments.
📈 Scale, Reach & Success Metrics
- Over 550,000 users across sectors including BFSI, pharma, retail, automotive and consumer durables—worked with brands like Axis Bank, IDFC First Bank, LIC, SBI Life, Aditya Birla Capital, Torrent Pharma, Whirlpool and more.
- Generated $1.75 billion worth of presentations in 2022, powering 40 million+ sales conversations annually and helping boost seller productivity by ~56%.
- Robust adoption metrics: e.g. 98% playbook adoption at major firms like Axis Mutual Fund.
💰 Funding & Strategic Expansion
In July 2025, Sharpsell.ai raised ₹30 Crore (~$3.4M) in a Series A round led by Equentis Angel Fund (₹10 Cr), with existing investors Cornerstone Venture Partners, Mistry Ventures, and others participating.
The funding will be used to:
- Accelerate product enhancements—multi-lingual support, deeper analytics, AI-based insights
- Deepen vertical penetration within BFSI, pharma, healthcare, automotive, and retail
- Expand globally into Southeast Asia and MENA markets.
🎙️ Why Sharpsell.ai Disrupts the Status Quo
| Dimension | Disruption Factor |
|---|---|
| Sales Learning | Real-time AI-enabled coaching (vs legacy LMS systems) |
| Execution Consistency | Global playbook automation replicates best practices across sellers |
| Analytics-Driven Growth | Actionable seller insights through adaptive content and role-playing simulation |
| Enterprise Ready | Seamless CRM/LMS integrations reduce adoption friction |
🌟 For Founders & Talent
- Founders: Sharpsell.ai demonstrates how deep product insight, grounded in real-world user empathy, can create category-defining B2B SaaS.
- Careers: Opportunities abound in AI-driven product development, enterprise sales, onboarding teams for BFSI/pharma clients, and global expansion roles.
