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LUZO: Digitizing India’s Luxury Wellness Experience
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LUZO is revolutionizing the beauty and wellness industry in India by offering a curated, digital-first platform that simplifies the discovery and booking of premium services. Founded in 2021 by Anurav Dave, Nikhil Kalwani, and Maan Jetley, LUZO has recently secured $550,000 in seed funding led by Enrission India Capital, with participation from strategic investors including the founders of Swiggy Dineout and Orra.
🚀 The Genesis of LUZO
Recognizing the fragmented nature of India’s $20 billion beauty and wellness market, LUZO aims to bridge the gap between consumers and high-quality service providers. With a user-friendly mobile application available on both Android and iOS, LUZO allows users to browse, compare, and book appointments at verified salons, spas, and wellness clinics.
“Our goal is to make luxury wellness more accessible and frictionless,” says co-founder Anurav Dave.
🧠 The Technology Behind LUZO
LUZO’s platform emphasizes:
- Curated Listings: Only high-rated, verified service providers are featured, ensuring quality and trust.
- Seamless Booking: Users can schedule appointments without pre-payment or cancellation fees.
- Personalized Experience: Data-driven insights match users with services tailored to their preferences.
This approach caters to the growing demand among urban Indian consumers especially the under-35 demographic who are looking for convenient and premium self-care experiences.
💼 Funding and Future Plans
The recent seed funding of $550,000 will be utilized to:
- Enhance Technology Infrastructure: Improving the platform’s scalability and user experience.
- Expand Partner Network: Onboarding more verified salons, spas, and clinics across Tier-1 cities.
- Increase Brand Visibility: Targeting urban consumers seeking premium grooming and wellness services.
Harsh Deodhar, Principal at Enrission India Capital, notes, “LUZO’s model is grounded in clear market demand, user-first design, and efficient execution.”
