🔥 Flam: Igniting the Future of Marketing with Mixed Reality

Flam is revolutionizing the marketing landscape with its AI-powered mixed reality (MR) platform, enabling brands to deliver immersive experiences without the need for app downloads. Founded in 2021 by BITS Pilani alumni Shourya Agarwal, Malhar Patil, and Amit Gaiki, Flam has rapidly gained traction, attracting over 100 global brands, including Google, Samsung, and Emirates.

🚀 The Genesis of Flam

In an era where consumer attention spans are dwindling, Flam recognized the need for more engaging and interactive marketing solutions. By leveraging AI and mixed reality, Flam offers brands the ability to transform traditional advertising mediums into immersive experiences. Whether it’s a newspaper ad, billboard, or product packaging, Flam’s technology allows consumers to interact with 3D content instantly via QR codes or links, without the hassle of downloading an app .

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🧠 The Technology Behind the Magic

Flam’s proprietary technology boasts:

• Ultra-Fast Rendering: Delivers interactive 3D content in under 300 milliseconds.
  
• App-Less Experience: No downloads required; users access content directly through QR codes or links.
  
• Wide Compatibility: Supports over 6 billion smartphone devices, including low-end Android phones.
  

This seamless integration ensures that brands can reach a broader audience, providing engaging experiences without technological barriers.

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💼 Real-World Applications and Success Stories

Flam’s innovative approach has been adopted by numerous global brands:

• Britannia NutriChoice: Transformed a newspaper ad featuring Ranveer Singh into an interactive experience.
  
• AJIO x Netflix’s Heeramandi: Launched a mixed reality trailer reveal, enhancing viewer engagement.
  
• BW Businessworld: Integrated immersive experiences into magazine cover pages.
  

These campaigns have not only captivated audiences but also delivered measurable results, with some brands reporting engagement rates up to 49 times higher and conversion rates four times better than traditional formats.

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📈 Scaling New Heights with Series A Funding

In May 2025, Flam secured $14 million in a Series A funding round led by RTP Global, with participation from Dovetail and other strategic investors. This infusion brings Flam’s total funding to $22 million, fueling its expansion into North America, Europe, and the Middle East.

The capital will be utilized to:

• Enhance AI Infrastructure: Develop generative AI tools for 3D asset creation.
  
• Expand Product Offerings: Introduce a self-serve publishing platform and integrated advertising suite.
  
• Grow Global Presence: Strengthen operations across key international markets.
  

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🌐 The Road Ahead

Flam’s vision extends beyond advertising. By democratizing mixed reality experiences, the company aims to revolutionize sectors such as retail, sports, broadcasting, and live events. With plans to expand its partner program for creative studios and global platforms, Flam is poised to redefine how brands interact with consumers in the GenAI era.

🔗 Connect with Flam

• Website: flamapp.ai
  
• LinkedIn: Flam Official
  
• Instagram: @flamappofficial
  
• X (Twitter): @flamappofficial