Nourish You: Pioneering India’s Superfood and Plant-Based Nutrition Revolution

Nourish You has emerged as a pioneer in India’s superfood industry, dedicated to providing nutritious, sustainable, and homegrown products. Founded in 2015 by Krishna Reddy, Sowmya Reddy, and Rakesh Kilaru, this Hyderabad-based company has been instrumental in introducing superfoods like quinoa and chia seeds to the Indian market.

The Founders Behind Nourish You

• Krishna Reddy: An alumnus of Nanyang Technological University, Singapore, Krishna co-founded Nourish You with a vision to offer nutritious and sustainable superfoods. His prior experience includes business development roles in Singapore, where he co-invested in Astoria Solutions alongside Harvard Professor Clayton Christensen’s Disruptive Innovation Fund.
  
• Sowmya Reddy: Serving as a director, Sowmya has been integral in shaping the company’s direction and growth, contributing her insights and expertise to the development of Nourish You’s product lines.
  
• Rakesh Kilaru: As the Chief Executive Officer, Rakesh brings extensive experience in the food industry, steering the company’s strategic initiatives and operational excellence.
  

Product Portfolio and Market Position

Nourish You offers a diverse range of products, including:

• Quinoa and Chia Seeds: Sourced from sustainable farms across Rajasthan, Karnataka, and Madhya Pradesh, these products have positioned Nourish You as a pioneer in introducing these superfoods to the Indian market. 
• Millet Milk: Available in original and chocolate flavors, this plant-based beverage caters to the growing demand for dairy alternatives.
• Omega Meal Mix and Super Muesli: Designed for health-conscious consumers seeking nutritious breakfast options without added sugars.
  

The company’s commitment to quality is evident in its organic, non-GMO, and gluten-free certifications, ensuring that consumers receive products that are both healthy and trustworthy. 

Empowering Farmers and Sustainable Practices

A cornerstone of Nourish You’s philosophy is its dedication to empowering local farmers. By partnering directly with over 5,000 growers, the company has successfully tripled their revenue, fostering a sustainable and equitable supply chain. 

Strategic Growth and Acquisitions

In April 2023, Nourish You acquired One Good, a plant-based dairy startup, marking a significant step towards diversifying its product offerings and strengthening its position in the plant-based nutrition sector. 

Funding and Valuation

The company has demonstrated robust growth, securing $2 million in funding over one round from 14 investors, leading to a valuation of approximately $7.99 million. 

Future Outlook

With a steadfast commitment to innovation, sustainability, and consumer well-being, Nourish You is poised to continue its trajectory as a leader in the superfood and plant-based nutrition industry in India.